CREATIVE DIRECTION
BRANDING OVERSIGHT
UX/UI DESIGN OVERSIGHT
Nitstone Capital is an India based private financial institution that focuses on micro-lending for personal and small business loans. Our challenge was to create a brand, information architecture, and user experience that would speak to a broad audience—from unbanked communities, to students, and small business owners—all while capturing a professional and beautiful look and feel.
Nitstone’s competition (mostly banks) all use extremely bold, bright primary colors and features photography full of obviously posed actors with big smiles staring right at the camera. Moving away from this loud, in-your-face design, we felt, would help distinguish Nitstone and give them the competitive advantage they needed to get their new business off the ground.
CREATIVE DIRECTION
PROJECT MANAGEMENT
UX STRATEGY
UX/UI DESIGN OVERSIGHT
BRANDING OVERSIGHT
HeyTiger is an India based lending institution specializing in home loans, real estate development lending, and mortgage refinancing.
We helped HeyTiger build their brand and platform from scratch. We started with branding workshops to establish the brand look and feel, tone of voice, logo, UI elements, iconography, typography, and color palette. We then helped structure their product offering into a concise information architecture, represented by a sitemap and comprehensive wireframes, and finally put it all together with visual design compositions and brand style guidelines.
