mbInnovations: An R&D Group
funded by Verizon

Prior to joining Bright Iron Group, I was a founding member of mbInnovations — a small strategic product research and design group within Mcgarrybowen (a large, NY-based advertising agency). Our focus was the intersection of emerging trends in consumer behavior and emerging technologies. The end goal was to create new products, services, and innovative business models / revenue streams for large enterprise organizations.

My role on the team was Group Creative Director, overseeing other creative directors, designers, UX designers, writers, and engineers. It was a fun group and felt like family.

The group was initially funded for the first 3 years by Verizon, whose needs and goals largely shaped our process and directed our purview. Our ongoing discretion and confidentiality was a priority to our clients, and all of our work during this period is under NDA. Pictured below is an infographic we created to describe our work and process to prospective clients.